Abstract—The tourism shoppers’ purchasing behaviors have
critical effects to economies, but there are few of comprehensive
review that integrates and synthesis the finding of literature on
tourism purchasing behavior systematic from past, present and
future perspective. As the international tourists consuming
volume have decreased in average, the purchasing behavior has
changed into online, planned characters especially under the
conflict from COVID 19, this paper tries to find the way to solve
this problem for the tourism retailing industries development
and the market demand. The methods of this paper is to use the
theory of tourist classification and duty-free products
classification for research shoppers’ sample identification and
duty free products wish lists audition, customers purchasing
methods is to analyze the gap, Citespace is used here to fill the
gap with domain knowledge and visualize the finding of 150
papers on tourism purchasing behavior published from 2010 to
2020. The finding of this research is: i) Lotte, King Power, Dubai
international duty free can be Asia representative research
shops, Chinese international tourists can be the research target
group; ii) Fragrances & cosmetic, wines & spirits, fashion &
accessories and personal luxury goods can be selected as the 4
duty free products categories; iii) Chinese tourism shoppers
have the purchasing gap between oversea and domestic products,
both those kinds of products can be acquired online and offline;
iv) Multiple emergent themes in the existing corpus, the theory
of planned behavior and online communication are the key
domain knowledge to fill this gap. So, a questionnaire is urgent
to design based on this research result to find out the decision
tree nodes and then compose the decision-making model for
duty free industry and tourism shoppers effectively.
Index Terms—Tourism shoppers, tourism purchasing
behavior, citespace, duty free, cross border e-commerce.
The authors are with International College of Digital Innovation, Chiang
Mai University, Thailand (e-mail: feng_h@cmu.ac.th, piangor@gmail.com,
nopasit@cmuic.net, tirapot@gmail.com).
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Cite: Feng Hui, Piang-or Loahavilai, Nopasit Chakpitak, and Tirapot Chandarasupsang, "Citespace Knowledge Gap Analysis in Asia Duty Free Tourism Purchasing Behavior," International Journal of Knowledge Engineering vol. 7, no. 1, pp. 1-7, 2021.
Copyright © 2021 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (
CC BY 4.0).
